Overview

As press secretary for the Nassau County Young Democrats, I took on the task of overhauling and refreshing the organization's brand. With a website straight out of the 90s, an inflexible, non-responsive logo, and dull colors, I had my work cut out for me.

Approach

The Nassau County Young Dems' old branding was in desperate need of an upgrade. I created a new wordmark logo, curated a new color palette, and developed some social media templates to legitimize and jumpstart the organization's online presence.